In chapter 1, the highlights of “The Evolving Journey of Solution Selling” explains the importance of continuously evolving your sales approach “if you don’t you run the risk of being left behind.” In a study conducted by CEB Global, the “best reps have evolved a set of unique and powerful skills to keep up amongst an ever changing sales industry as there is a greater demand for customer customization”. Through discipline and hard work, a Challenger rep is made not born. Below is a brief summary of all chapters in this book. The Challenger Sale, a 9 chapter book explains the importance of a Challenger rep who are known to think in a different perspective and supply knowledge and value to customers.